Why LinkedIn Carousels Are a Big Deal

Carousels are far more than just another post format on LinkedIn. They offer some unique advantages that make them stand out. For starters, they’re great for engagement. Research shows that people interact with carousels more than plain text or single-image posts, with some reports suggesting they generate 1.6 times more engagement. That’s more likes, comments, and shares coming your way.

They also help you reach a wider audience. LinkedIn is already a hotspot for B2B connections, with 65% of companies finding customers on the platform. Carousels help tap into this potential by encouraging people to spend more time on your content. And with up to 10 slides per post, carousels give you plenty of room to explain a concept, share tips, or showcase a project in a visually engaging way.

It’s worth noting that LinkedIn’s algorithms favour carousels, as they keep users on the platform longer. Similar to how companies use SEO to improve website rankings, optimising your posts for LinkedIn’s preferences is vital for success. Carousels are designed to align with this strategy, offering mutual benefits for LinkedIn and users who post strong, engaging content.

 

What Makes Carousels So Engaging?

Every time someone clicks to see the next slide in a carousel, LinkedIn counts it as engagement. That means your post is more likely to be shown to others. The swipe format also makes people more likely to stick around and actually read what you’ve shared. Some users have even reported gaining 40 to 50 new followers within just a few days of posting a well-crafted carousel.

Another reason they work is their versatility. Carousels are perfect for a variety of content types. Whether you’re sharing infographics, step-by-step guides, or slides from a recent presentation, carousels can handle it all. They’re great for tips, announcements, and even storytelling, making them one of the most flexible tools available.

Carousels also align perfectly with the way modern audiences consume content. In a world where attention spans are shrinking, the bite-sized format of carousels keeps people engaged without overwhelming them. This makes them ideal for busy professionals who are scrolling through LinkedIn during a coffee break or in between meetings.

 

How to Create a Great Carousel

If you want your carousel to stand out, it’s worth keeping a few things in mind. First, be clear on what you’re trying to achieve. Are you aiming to educate your audience, promote a product, or drive traffic to your website? Knowing your goal will help you create something that resonates.

Next, focus on design. Make sure your slides look good, with bold visuals and short, snappy text that’s easy to read. Don’t overcrowd each slide with too much information. Stick to one idea per slide and let the visuals do some of the talking. For example, use icons, charts, or graphs to make data more digestible and engaging.

If design isn’t your strong point, don’t worry. Tools like aiCarousels can help you create professional-looking slides in no time. And don’t forget to include a clear call-to-action at the end, whether that’s asking people to comment, visit your website, or download a resource. A strong CTA is essential for turning engagement into actionable outcomes.

 

 

Tips to Get the Most Out of Carousels

Breaking down complex ideas into smaller, bite-sized chunks makes them easier to understand and keeps your audience engaged. High-quality visuals are a must; they’re what make people stop scrolling and take notice. And if you have existing content, like a blog post or a Twitter thread, consider repurposing it into a carousel. It’s an easy way to give your ideas a fresh lease of life.

Experimenting with storytelling techniques can also elevate your carousels. Use the first slide to pose a question or present a problem, then use subsequent slides to guide the audience through a journey that leads to a solution. This narrative approach keeps viewers hooked and encourages them to swipe through to the end.

 

The Stats Speak for Themselves

Carousels aren’t just a passing trend. Data shows they perform better than standard LinkedIn posts. On average, carousels achieve engagement rates of 24.42%, compared to just 6.67% for plain text posts. In one example, a single carousel generated 14,001 impressions and 381 interactions. That’s a lot of eyes on your content.

 

What to Watch Out For

While carousels are powerful, they’re not without challenges. Some users have noticed a drop in reach recently, so it’s important to keep an eye on how your audience responds. And remember, quality matters. A poorly designed carousel won’t just go unnoticed; it could actively harm your reputation. Take the time to get it right.

Additionally, avoid overloading your audience with too many carousels in a short period. Space them out strategically to maintain interest without overwhelming your followers. Pay attention to LinkedIn analytics to see which types of carousels resonate most with your audience, and refine your approach accordingly.

 

Wrapping Up

LinkedIn Carousels are a brilliant way to stand out and connect with your audience. They’re fun, interactive, and perfect for sharing ideas in a fresh, engaging way. Start experimenting with them today and see how they can take your LinkedIn strategy to the next level. Who knows? Your next post could be the one that gets everyone talking!

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