Strategy

From Strategy to Reality

Every business is unique, as are its needs. At Wake Media, we can provide support and advice on marketing strategies from an organisational level right down to a single activity level in a campaign.

Strategy

  • Marketing

    Our expert team of smart thinkers, analysts and strategists look at your business challenge from every possible angle, using insights, data, and experience to create a blended overarching marketing strategy that will help drive commercial growth while working hand-in-hand with every part of your business.

  • Communications

    Developing a full communications strategy for both internal and external audiences is no easy feat! We’ll help you understand your audiences’ needs, motivations, and objections so that your communications are effective and persuasive. Working closely with your chosen key contributors, we can help to develop targeted, effective messages that are delivered at the right time and in the right format, governed by a clear strategic communications plan.

  • Digital

    By assessing your business’ digital ecosystem, market context and opportunities we can build a straightforward strategy for success. Our team will spend time in understanding your audience’s needs, communication and business objectives, digital ecosystem, and what’s happening in your key markets. We also scope what opportunities can be provided by digital marketing technologies. From this, we craft a strategy that sets the foundation for planning and designing successful digital experiences, from websites to apps and campaigns to smart digital tools.

  • Brand

    We can make your brand grow. Whether it’s pre-launch, day zero or at year 100, we love the challenge of taking brands to the next level using our bespoke Brand Dynamics process. Using our proven process, our team evaluates commercial opportunities and refocuses your brand ambitions towards those with greatest potential. From there, we enhance connections with your customers and positively influence their behaviour to achieve your brands’ goals.

  • ABM

    Our experts work to identify the best account-based marketing (ABM) approach for your business, then our team works closely with your Sales & Marketing teams to develop effective programmes, regardless of the different degrees to which your individual business adopts ABM. 

Case Studies

Wärtsilä thrusters to provide optimal propulsion performance for new wind turbine installation vessel

Wärtsilä thrusters to provide optimal propulsion performance for new wind turbine installation vessel

The technology group Wärtsilä will supply the seven thrusters required for a new Wind Turbine Installation Vessel (WTIV)

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Creating greater visibility of a newly rebranded market leader

Creating greater visibility of a newly rebranded market leader

To generate greater visibility of a recently re-branded company using digital trade multimedia channels in their target markets.

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