Expert Maritime PR
At Wake Media, we are immersed in the world of maritime communications and have a wealth of experience in providing effective PR, media relations and content creation to build brand awareness and enhance reputation. Our deep knowledge of maritime media and expert communications strategists and writers create inspiring campaigns that support marine and offshore brands and businesses to achieve their communications goals.
Planning
We work with you from the start. Once we understand your objectives through an initial kick-off workshop, we support and guide you through the creation and execution of your strategic communications plan, end-to-end.
Messaging
This is the first thing that your prospects will see and how they will initially get to know you. Generating a positive perception is essential from the offset. Based on your company purpose, offering and target groups we can help you shape the most impactful and enticing messages relevant to your brand.
Targeting & Positioning
Our team know the industry you are in and has the necessary data and insights. Whether your aim is to understand your overall company position, or you simply need assistance in bringing your USPs to the fore, we have the resources to dig deeper and make you stand out from the crowd.
Internal Communications
If your company values, marketing strategy or product and service information is unknown to your own people, the risk of uniting key stakeholders in one strategic direction will be compromised. We can help you build your internal communications planning, ensuring everyone feels valued and can organically contribute towards the external perception of your company.
Social Media
Social media is increasingly becoming an effective communications tool, and we are on hand to support at whatever part of that journey you are on. For those organisations who are new to the world of social media it is important to get it right from the word go. Our expert team can help you to identify your needs from the start. They can also create specific campaigns. We can assist with full set-up, including providing support on establishing internal governance and management models, to strategy, campaign creation and day-to-day social media account management.
Media Relations
We believe that relationships with the media are key to business. Since it is these institutions who report our clients’ news, sharing their thoughts and opinions, we build strong positive relationships between journalists and our client representatives through effective two way communications which we facilitate. As an agency speaking to journalists on a daily basis it is imperative that we have good relations with the media and, in turn offer our clients the opportunity to be heard by these influential stakeholders.
Thought Leadership
Is your organisation looking to position itself as leading expert on a particular topic or product area? If so, we can work with you to create messaging that puts your business or representatives within your business as ‘thought leaders’ on particular industry themes and topics. We can help you identify the right angles and develop content that supports you in building your thought leadership position in your industry.
Press Events
From product launches to media relation exercises, we can organise dynamic events that host esteemed members of the press. From start to finish we can assist with programme development right through to venue finding and logistics. We aim to make sure these events are targeted and deliver quality content to the press but also offer a memorable event experience for attendees.
Crisis Communications
A crisis doesn’t define an organisation but the way it is handled does. Being able to act quickly, keeping those that matter informed, managing social channels, and ensuring that spokespeople can represent the organisation effectively are all essential for minimising negative impact in a crisis situation. We can help you prepare, monitor, and manage your communications under all types of crisis scenario.
Content Development
At Wake Media we have access to a bank of freelance professionals, the majority of which are active industry journalists who help us to deliver engaging and on-message content for our clients. Whether it’s a press release or a white paper, our well experienced copywriters help our clients create straplines, brochure materials and web copy. By working with the top freelancers in the industry we are able to ensure that our clients retain their own tone of voice and style unique to their organisation.
Press Releases
At Wake Media we believe that the power and need for press releases should not be underestimated. However, we also believe that in order to achieve success with press releases you need high quality content and targeted distribution. Our team can help you to craft your message in a way that not only delivers your news but communicates the ethos of your brand. We pride ourselves in our extensive knowledge and media contacts database, which currently extends deep into the maritime, leisure, oil and gas, and aquaculture industries.
Technical White Papers
Working alongside our network of specialist freelance technical content copywriters we create and deliver effective whitepaper content that can be used to build up thought leadership positioning and support other marketing activities.
Newsletters
In an ideal world, newsletter distribution as key tool for communicating information to key stakeholders would be a function completed by all business. However, in reality many businesses lack the resources required to develop these and also knowing what to put in them is a tough task. At wake Media, we work with our clients to help them identify the objectives and deliver the content required in an engaging way.
Opinion Blogs
Blogs help create a personality for your brand. We work with our clients to develop their voice and help create the blog content in order to offer opinions on the topics that matter to them.
Content Style Guide
Helping organisations to create a consistent tone and style can be done through the development of a style guide. We create these with our clients to help guide the creation of all content – consistency is key to extending your brand through the language you use to communicate it.
Insight Reports (Benchmarking)
Know your position! Our insight reporting lets you benchmark the performance of your business and its products or services in the media. We can measure mentions, tonality, volumes, and reach based on relevant key words, geographic criteria and publications. Competitor insights are also extremely value so, our Insight Reports can show you how your competitors are faring in the media.
Press Release Reports
Understanding the performance of your individual press releases in the media in terms of pick up, reaction and sentiment is key to the continuous development and strengthening of communications content. Our press release reports can show you statistics relating to the performance of a particular press release, from open rates by journalists to reach, volume and sentiment of the coverage achieved.
Media Monitoring Reports
After investing time and resources into creating and distributing marketing and communications content, measuring media coverage is a way to see the impact and reach achieved. Our media monitoring reports can give you a view into media coverage over a given period. This will help you to identify peaks in your coverage, ascertain global or regional reach, geographical presence, and sentiment, allowing you to correlate this performance directly to your PR activity.
Social Media Monitoring
It can be difficult to know what is being posted and where when it comes to social media channels. While most social media channels have tracking tools, it’s a time intensive exercise using each one to get an overall picture of social media coverage. Our social media monitoring service allows you to get an overview of the outputs and results of the social media work that we, or you carry out. This can also incorporate any elements of other reports depending on requirements.
Positive LinkedIn sponsored post campaign for MiM 2021
Marketing in Maritime organise a periodic event which gathers a vibrant community of maritime industry marketing professionals for high level discussions
Read MoreIndustry-focussed Golf Days for high-level relationship building
Wake Media worked with the client to organise industry-focussed Golf Days in two locations: London and Dubai.
Read MoreCreating greater visibility of a newly rebranded market leader
To generate greater visibility of a recently re-branded company using digital trade multimedia channels in their target markets.
Read More